DAYTONA BEACH, Fla. – Under the direction of Director of Athletics Lynn W. Thompson, the Bethune-Cookman University Department of Athletics unveiled a corporate structure multimedia presentation that details the vision; the mission; and the role of Wildcats Athletics on the campus and in the corporate and civic communities.
The presentation was introduced last week as part of the Department of Athletics’ annual update to the Bethune-Cookman University Boast of Trustees, where it was featured as a program of excellence. Designed to give a comprehensive look at how Wildcats athletics is driven – both academically and financially, the presentation was produced by Darian McCaskill, director of the CatEye Network, as well as Thompson.
“This truly represents who we are and what we do in Wildcats Athletics,” said Thompson.
For its detail and display of reports through a variety of visual aids, the video received rave reviews from B-CU’s sixth president, Dr. Edison O. Jackson, in addition to the entire Board of Trustees.
“The B-CU Department of Athletics strategic plan presents a comprehensive business model for how to ensure this division becomes a sustainable, vibrant and efficient revenue-generating cost center within the university,” said Dr. Hakim Lucas, B-CU Vice President for Institutional Advancement. “Aligning fundraising key performance indicators with this plan will only enhance donor engagement, retention and satisfaction. With donor excitement, we will increase revenue to and awareness of BCU!”